Last week, Elon Musk’s SpaceX successfully launched their new Falcon Heavy, a more powerful rocket than anything flown since the Apollo era Saturn V. Media has been abuzz with excitement at the renewal of our spacefaring ambitions. But rather than the typical scientific experiments and satellites aiming to further our understanding of the world, SpaceX hauled up a car from their sister company Tesla and memetic references to popular sci-fi. Is there a place for science in the new private vision of space?